Sensoterra receives investment from the ROM

Globally, 70% of available fresh water is used in agriculture and 40% of that is wasted due to over irrigation and pollution. At the same time, cities need to create and maintain more urban green to cope with the effects of climate change.

23 augustus 2022 10 minutes

Utrecht, the Netherlands, August 16th, 2022 – Dutch water technology company Sensoterra announces a successful funding round with Future Food Fund, and the Regional Development Agency (ROM) Utrecht Region, specifically supporting the expansion of their water management smart soil sensors for agriculture and horticulture, smart city management, and water governance.

Globally, 70% of available fresh water is used in agriculture and 40% of that is wasted due to over irrigation and pollution. Higher prices for water, fuel and fertilizers combined with worsening droughts and increasing demand for food, means water resources must be used more efficiently. At the same time, cities need to create and maintain more urban green, and good water governance is crucial to mitigate the effects of climate change.

Sensoterra enables its end-customers, farmers, advisors and (smart) cities, to save water, fuel and inputs, while at the same time realize higher crop yields and better-quality green. To facilitate this, Sensoterra offers IoT based soil moisture measurements systems, based on its unique sensors. Customers are active in agriculture and horticulture, smart city management, and water governance. Today they manage over 12,000 active sensors in the ground globally, and this number is rapidly growing.

“When Sensoterra was established in 2015, it was developing one of the first IoT based soil moisture sensors on the market. Over the years, the sensors have been refined to ensure that they provide a rare combination of low cost, ease of installation, high accuracy, and no required maintenance.”  Sensoterra CCO & Co-CEO René Voogt

“With the funding, we will be able to focus our efforts on scaling up sales efforts and product development activities to build even better solutions, saving more water and realizing higher yields.” CTO & Co-CEO at Sensoterra, Ellery Rijkaart

The company was acquired in 2021 by the current management team.

“We have been following Sensoterra for years. With the entrance of the new managers and owners, the further development of the soil measurement systems and growing customer base, we feel now is the time to invest and accelerate growth.” Managing Partner Jeroen Kimmels of Future Food Fund

“We are happy to support Sensoterra, a company that fits well within the Earth Valley cluster of the Utrecht region, in its mission to tackle the problem of water overuse, a main contributor to water scarcity.” Jeffrey Williams, Sr. Investment Manager at the ROM Utrecht Region


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About Future Food Fund

Future Food Fund is a Dutch seed capital fund, founded and funded by over 30 entrepreneurs. With backgrounds primarily in food & agriculture and technology, these entrepreneurs wish to actively contribute to the success of the fund, not only with money, but also with experience and network. Future Food Fund invests in North Western European, early stage companies that change the value chain of food & agriculture sector with innovative technology and/or disruptive business models. Learn more at

About Regional Development Agency Utrecht

ROM Utrecht Region is a regional investor that increases access to capital for innovative companies in the Utrecht region. They invest in the major sectors that are important for tomorrow’s economy: digital, health, and sustainability. The investment in Sensoterra is made from the Participation Fund. The Participation Fund is financed by the Province of Utrecht, the Ministry of Economic Affairs and Climate (EZK), the European Fund for Regional Development, Utrecht University, UMC Utrecht, as well as the municipalities of Amersfoort, Hilversum, and Utrecht.

About Sensoterra

Sensoterra, established in 2015, with its headquarters in Houten, The Netherlands, develops water management solutions for agriculture/horticulture, smart city management, and water governance. Sensoterra has over 12,000 sensors in the ground globally, and generates hundreds of thousands of data points for smart water management, daily. Learn more at

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